Agile Marketing Series: How to Establish a Dual Operating System
Agile is a systematic way to meet the practical, day-to-day needs of a business, while still preserving some “impractical” time to explore new opportunities and experiment. The pendulum constantly...
View ArticleAgile Marketing Series: What Your Backlog Says About Your Priorities
In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on the backlog by using information from daily scrums, the work team,...
View ArticleAgile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money
In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big hogs like Harleys. However, they...
View ArticleAgile Marketing Series: The Complementary Opposite Nature of Marketing and...
“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious...
View ArticleAgile Marketing Series: A Deep History of Business Management, Part 1
“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for innovation while minimizing the risks of traditional all-or-nothing strategic...
View ArticleAgile Marketing Series: A Deep History of Business Management, Part 2
With specialization and globalization, life is now divided between our individual connection to the world and the world as whole playing out in real time before us. We are simultaneously able affect...
View ArticleOur Most Powerful Version of MindManager To Date
Here at Mindjet, we’ve built our reputation by providing flexible, intuitive ways to visually brainstorm concepts, organize information, develop actionable project plans, and communicate results — all...
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Business Innovation Done Right [INFOGRAPHIC]
Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies struggle to achieve true innovation, despite acknowledging its...
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The CMO Guide to Repeatable Business Innovation
Most business leaders know that innovation is important in the same way that an umpire understands why a player can’t run straight to second base. It’s an accepted parameter that if ignored, would...
View ArticleOn Identifying Leads, Predictive Analytics, and the Future of Marketing
Recently I had the opportunity to speak with Forbes’ Louis Columbus about using predictive analytics to vet and understand sales leads. In an environment like Mindjet’s — where thousands of potential...
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